WHAT IS HALAL INDUSTRY?

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As a prominent part of Islam, the Halal way of life has quickly grown to become one of the largest business sectors in the world. Manufacturers and retailers alike have begun to expand towards the
Halal industry with its many opportunities and potential. The entrepreneurs that seek entry into this promising sector sees what for it is, an emerging market force that is attracting non-Muslim from all walks of life with its wholesome, hygienic and contamination-free principles.

Translated from the Arabic language as "permitted" or "legal", "Halal" is a word you will see and hear in many different contexts in the Muslim world. It is a team most commonly associated with food, to be found written on walls and menus in many restaurants although it could also apply to other aspects in life. Its opposite is "haram", which means "forbidden" or "illegal". Muslims learn about the differences of these two terms at an early age and strive to keep within boundaries of what is allowed as well to avoid whether is unwholesome.

In recent times the global market for halal goods has boomed to astronomical scales, with the food sector alone worth an estimated  $ 500 billion a year. The reason is mostly demographic; the global Muslim population is growing faster than any other group due to higher birth rates, and is expected to soar from 1.6 billion in 2010 to 2.2 billion by 2030. Regional competition between Southeast Asian countries - Malaysia, Thailand, Singapore, Brunei, Philippines, Indonesia and China - spend more than average on food, measures as proportion of income- this may be due to the tradition of communal feasting especially during fasting month. Finally, young middle-class Muslims from first-world countries are creating demands for high-end halal products such as Belgian chocolates and non-alcoholic Champagne. The global industry for halal products in general - ones that meet Islamic Law standards for manufacture - is estimated to be worth hundreds of billions of dollars. Producers outside the Muslim world, from Brazil to U.S. and Australia, are eager to tap into the market as well.

The Halal trend has been progressing forward in this region which holds the capability to lead the way in promoting and regulating this rapidly expanding industry. A wide range of products and services now have a Halal alternative available for reasons the concern Muslim consumer. This is also one of the main reasons that the industry has grown at such phenomenal rate. Muslim-friendly products have begun to emerge in markets throughout the globe from ipod-esque digital Qurans to Muslim-appropriate Barbie-like dolls and Halal Inns or Halal Pubs. Even a number of Non-Muslims have started to find the Halal process appealing as Halal-certified goods are easily traceable and require manufacturers to be more transparent about ingredients and manufacturing practices. These factors play a role in the sense of security and hygiene felt by the consumers. Businesses from all over have begun to take serious consideration in the Halal aspect as a way to garner more interest from a massive market.

MUSLIM MEALS

VICTORIA CREST
Victoria Crest is a Malaysian owned and incorporated company that manufactures premium Halal foods such as sausages, burger patties and traditional meat pies. As a differentiation strategy, they only use premium meat like chicken breast, boneless lamb, beef topside and rump. Beside that they don't use nitrites and all recipes are homemade." The company is co-founded by Fuad Abdullah.

The company based in Glenmarie, Selangor and the products cover both retail and food services. Victoria Crest products can be found in all major hypermarkets and independent groceries and supermarkets. The company do cover some restaurants and hotels. The customer base is predominantly in the Klang Valley but you can find their products in Penang, JB, Ipoh, KK and Kuching.

LEVERAGE BUSINESS SDN BHD
Leverage Business Sdn Bhd was set-up in 2010 with the main objective to supply food-grade Halal gelatine to the confectionery industries under the brand name Hilal. Apart from the local markets, they have also managed to penetrate the export market and supply the Halal Gelatine to Muslim users globally.

In early 2013, LBSB decided to diversify its operation downstream and enter retail market providingh gelatine-based desserts, confectioneries is SalamGel and to-date we are already exporting their products to a few countries in the Midlle East, Europe and North America.

WONDERFUL CREAMERY SDN BHD
Wonderful Creamery Sdn Bhd is co-founded by Mong King Kew and Lim Kim Eng which they started out as a small business selling home-made "ais krim potong" during 1979.  Now, the company has grown to be global local dairy product that is popular among the Non-Muslim as well as Muslim consumers due to the fact that all products sold by Wonderful are in fact certified Halal legitimate goods. Wonderful Creamery is started off in Pasir Putih, Peark.

Wonderful starts with a small shop and later grown into factory which began to produce various types of ice-cream under its own brand name, Wonderful Ice-cream. Subsequently they introduced other brands of ice-cream such as Snowman and Dolphin to penetrate into the retails markets. Wonderful benchmarks its range of ice-cream with other known international names in the market to ensure their price remained competitive and quality and taste satisfy their customer needs. The business operations is managed to ensure competitiveness with the competition through an effective Food Safety Management System, FSMS.

The Wonderful brands of ice-cream and dairy products are marketed through supermarket chains and retail outlets throughout the country. Now this home-grown name is also exported to Singapore, Taiwan, Macau, Hong Kong, Cambodia and China.

COSMETIC PRODUCTS

MILIYASUTRA INDUSTRIES SDN BHD 
Miliyastura Industries Sdn Bhd is a GMP-compliant manufacturer of mineral-based colour cosmetics under the brand of Ronasutra. Synonymous with the words safe, gentle and long-lasting, the Ronasutra, brands of authentic mineral-based cosmetics has emerged as one of the leading alternative cosmetic and beauty products that has taken the makeup industry since its official launch in 2007.

Ronasutra Mineral Makeup is specially formulated in line with the company's aim in providing consumers with safety-conscious products that are formulated using only natural and safe ingredients, without the use of its synthetic and harsh counterparts. The products are suited for all skin types, including problematic and/or sensitive skin.

Ronasutra's products are also free from animal and alchohol products that earned the brand the title " Safe & Suci (Pure)" hence suitable to be used for Muslim community. Miliyastura Industries have strived to provide consumers with highest quality of products and the company prides itself in producing a unique, high-quality and high-performance range of products that have gained the confidence of makeup artists, celebrities and the elite nationwide.

The main office is located in the UOA building and a GMP-compliant factory in Petaling Jaya, Selangor. The company possess a distribution chain that includes 5 dedicated Ronasutra Beauty Counters, 27 main stockists and 600 dealers across Peninsular and East Malaysia, as well as Brunei and Indonesia. The Ronasutra range of products is also available from various online retailers such as Fashionvalet and Hishop, and some independent pharmacies.

sources from : SME Magazines, April 2014 Edition